Fashion Communication
Featuring worx across fashion departments through skills in communication.
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Planning and placements of merchandise in India's first Victoria's Secret store, Content and Marketing at clothing brand A Curve Story and heading Costumes for event company Team B.I.B. Along with personal branding and communication projects for Cartier and more.
Victoria's Secret
Visual Merchandise & Consultancy
Assortment and Assembling of 15,000 boxes of products - Lingerie, Athleisure, Beauty, Fragrances & Bodycare. Followed by Floor Maps, Merchandise set up - areas designated for specific collections shade and size wise for a smoother shopping experience
2022
A Curve Story
Content & Campaigns
Responsible for generating Content and Campaigns based on the brand’s Values that saw a conversion in Sales: Starting a Podcast, creating Body Positive Campaigns & Collaborating with Content Creators.
2021
Cartier
Brand Development & Strategy
Pitched a comprehensive strategic communications proposal to Cartier for their Middle East operations. Alongside my team, we mapped out an in-depth plan that highlights market insights and audience engagement strategies and emphasizes the essence of Cartier's brand ethos within the regional landscape.
2023
Team B.I.B
Costume Design & Stylist
Headed the Costume Department for an event company that organized two annual programs for esteemed institutions. Sourcing, measuring, fitting and distribution of 500 costumes, accessories and styling respectively was carried out.
November
Burberry
Strategic Analysis (Fashion School)
A strategic analysis and thorough research carried out to understand the heritage luxury brand Burberry and its evolution in the business. Year-by-year breakdown of wins and whims also provided for more specifications.
2022
Melissa
Rebranding (Fashion School)
Complete rebrand for shoe brand Melissa from blueprint to strategy to content as well as branding for a year. Cohesive understanding and constructive brand-building techniques were applied.
2022
Tiffany
Marketing (Fashion School)
Breaking down Tiffany as an iconic jewellery brand with a unique take on emotional marketing ads to reach their target audiences as well as contemporary collaborations with other luxury brands to diversify their avenues.
2022